What is UX in a website?
UX stands for “User eXperience.” User experience is centered on design elements and how a user interacts with those features on a website. Having a website that is easy-to-use, accessible, and that provides the right information, is the goal and purpose of UX design.
What makes a successful website?
A website that has excellent organization is the key to its success. For a site to have exceptional organization, it needs to be tailored to those who are navigating it. And to take it a step further, integrating proper SEO strategies are necessary for your website to be found and populate in a search result. And that’s why a superior user experience (UX) model is more important than ever to succeed online.
Why is it essential to have a user-friendly website?
Websites that allow users to navigate and find information quickly and easily increase the chance that they will return to the site, but that they will also complete an action, such as purchasing a product or service or directing others to your site by sharing. According to SOASTA, a digital performance management platform, 88% of Americans feel negative about brands with poor websites and mobile apps, which is why it’s essential to have a user-friendly site to avoid frustrating customers.
Why is UX important to marketing?
Having a great user experience that’s created for your target customers ensures satisfaction and boosts conversion. It’s also a way to stay ahead of your competition by offering a smooth, seamless experience that encourages people to come back. Your website is likely the first interaction a customer will have with your business. First impressions are the difference between converting a sale or losing a sale, so you want to verify that yours is a good and lasting one.
Will a better user experience improve my website’s search rankings?
Search engine optimization (SEO) and UX are both essential to improve your website rankings. They go hand-in-hand when a user visits your website. When someone frequently spends time on your site, visits it often, and operates it with ease, that lets Google know that you’re providing good UX and will improve your ranking.
Take a look at these TOTAL transformation websites that exemplify excellent UX design. Then, contact us for a free evaluation and let us get to work for you.
We’ve also found 8 surefire signs that you need a new website. Discover what they are here.