It’s not too difficult to determine when it’s time for a new website. Here are 8 sure-fire signs that you need to say goodbye to your current website.
1. HIGH BOUNCE RATE
What’s a bounce rate? It’s a percentage of single-page visitors or web sessions to your site. Visitors that bounce either didn’t find what they were looking for weren’t interested in learning more or found your webpage too slow or complicated to use. If your bounce rate is consistently over 75% or more, it’s safe to say you need a new website.
2. SLOW DOWNLOAD SPEED
A website’s load speed is determined by media file sizes, your hosting service and server set up, and how it’s coded. Google prioritizes load speeds when determining a website’s search ranking. With 94% of organic search traffic coming from Google, excessive load times will contribute to higher bounce rates as wells keeping your page off page 1! And that is reason enough to getting moving on a new website!
3. POOR BRAND MESSAGING
Does your product and messaging reflect your brand? The first impression you give a visitor can often be the difference in earning a potential customer or yet another bounce. So, make sure your website is well-designed, aligns with your message, and speaks to your customers’ expectations.
4. DESIGN LOOKS OUT-OF-DATE
Times change, and so does fashion and approach. Your website needs to stay and look current! Since maintaining a healthy online presence should be a top priority for any business, brands with shabby “old-looking” websites will have a difficult time with consumer outreach, and maintaining brand loyalty. If your site isn’t looking fresh right now, a brand new design is exactly what you need.
5. CONFUSING WEBSITE NAVIGATION
We see it a lot. Too many options in the navigation bar that create an overwhelming and negative user experience (UX). When prospects visit your website, they should naturally understand where to click, how to learn about your products or services, and intuitively navigate to the information they’re looking for. If this sounds like your website, you know its time for it to get a complete overhaul!
6. NOT A MOBILE FIRST UX
With over 50% of worldwide internet traffic coming from mobile phones, not having a mobile-first user experience produces less than acceptable results. Mobile-first indexing is how Google crawls and indexes the web on a mobile phone versus a desktop computer based on how it renders. If you’re not currently meeting mobile user expectations, its time to provide a better user experience for sophisticated mobile consumers.
7. NO INBOUND MARKETING
A true inbound site educates and informs your audience, with multiple lead conversion opportunities, that assist the lead nurturing process. Take a look at your site and determine the purpose of your content and know your audience’s buyer’s journey to identify the topics you want to be known for and build authority around. If your current website isn’t built for this task, you know its time for a new website.
8. YOUR TEAM TELLS YOU ITS TIME FOR A NEW WEBSITE
We get it. Most business owners and CEO’s don’t want to invest in properly built websites. But, when every member of your team (especially sales) complain about your current website. Its time you listen. A properly built website will pay dividends in new business, improved recruitment, and customer retention!
SO, DO YOU NEED A NEW WEBSITE?
Hopefully, now you have a better idea of whether you need a new website. Aside from improving your business’s online presence, launching a new website is an excellent opportunity to add new online capabilities, making sure you stay ahead of the competition. Of course, if you need some help, the TOTAL Team is here to build you a website that generates excitement that earns new customers. To request a free website evaluation, click here.