Total Advertising, Inc. is a full-service advertising agency established in 2001. We are a complete in-house production facility for all manner of design, video and online digital media. Our reputation for quality and value is second to none.
Our services include:
Advertising Strategy & Development
Sales Promotion Planning
Media Negotiation and Media Management
Web Design / Application Development
Search Engine Optimization & Marketing
Digital / Online Advertising Solutions
Social Media Strategy and Execution
Video & Photography Services
Complete Print Design and Production Management
Mark VanApeldoorn Advertising Services is born to provide consulting services to furniture and mattress retailers across the country. As a solo agency focused on helping its clients make better investments with their media and marketing dollars as well as improving sales process and overall operational methodology.
Clients look more and more to Mark VanApeldoorn to not only provide consulting but to provide creative execution and further brand development. The one-man-band quickly turns into an ensemble cast to provide complete sales promotion development and creative support.
The agency is renamed Total Advertising, Inc.
Total Advertising, Inc. moves into a larger facility to house its growing staff and capabilities now to include complete video production and photographic services. Total’s clientele includes companies as far west as California, as far south as Mississippi and throughout Central New York.
Growth forces Total to move again. Total’s reputation continues to grow throughout CNY. Total is named Metro Mattress’ agency of record. Total’s clients expand to include credit unions, manufacturers, food & beverage, auto dealerships and more.
Total adds in-agency web design, programming and application development to their portfolio of services. Total is hired by the Sealy Mattress Company to provide advertising and online support to their stable of dealers including customized websites and online solutions.
Total moves headquarters for the fourth time. Their offices in Syracuse’s Franklin Square open with an expanded team of creatives and client support. In any given week over 900 million consumers throughout the Northeast, Mid-Atlantic and South are viewers of Total’s creative materials!
Take a look at our numbers from 07:
• 363 Television commercials produced
• 15 new web builds
• 617 unique direct mail or free standing insert pages
• Over 107,000,000 print impressions managed
Total rebrands the way Make-A-Wish Foundation of CNY markets itself and introduces a new, more inspiring approach to their calendar and more. With Total’s help, the calendar, for the first time, is available for sale at all area P&C grocery stores. The new approach is well received and inspires Make-A-Wish nationally.
Marking their fifth, but not final move, Total moves into Syracuse’s historic Armory Square. The new space features a large in-agency video studio. Total’s clientele roster continues to grow with the likes of many CNY notables, including a favorite beer bar, The Blue Tusk!
Total brings CNY’s favorite sauce—Pastabilities’ Spicy Hot Tomato Oil to life, a feature on The Food Network! Creating all elements of the brand from creating new logos and all associated iconography brand development and defining the mission. In addition to sourcing jars, labels and more.
Total Advertising, Inc. is one of the first local agencies to fully support the emerging world of social network advertising. The Total Team takes local furniture powerhouse China Town Furniture & Mattress from 143 to over 43,000 Facebook followers!
A very busy year—Websites, infomercials, direct mail, programs, social media and email campaigns, TV and radio, digital video and online video. Total’s clients leverage old school marketing with new school digital tools and get the best of both worlds.
The world of online and digital continues to evolve and Total evolves and embraces with it. The Total digital team is one of the first to use online radio to drive local traffic! Email blasts, social media advertising and other digital efforts continue to grow as consumers move more and more into the digital space.
Total embarks on a comprehensive rebranding of ACR Health—a not-for-profit health and human services provider serving a nine-county region including CNY and Northern New York. This includes all elements of the ACR Health marketing portfolio including: brand development, defining the mission, creating new logos and all associated iconography as well as ACR Health’s advertising, tangible and online materials, website and more.
Total continues to provide support materials to the medical equipment manufacturer, Welch Allyn. This includes script and storyboard development, graphics, animation, videography and more. New clients continue to climb on board as Total’s web and digital design team continues to provide competitor-trumping work!
The branding specialists and creative experts have another busy year helping to craft new brands and rebrand a wide variety of companies including Vine & Barrel Wine & Spirits Superstore, NuPath Energy and CBD Companies. Total also provides work on the ARC of Onondaga’s person of the year video in advance of the not-for-profits biggest annual development event.
Total continues to help organizations big and small! Including projects for manufactures as large as Marquardt North America and local firms like JW Burns and Company. Total launches 30 new custom, purpose-built websites in 2017 alone making us CNY’s premier web design, build and support agency. Total relocates to its present space — with plenty of room to grow! Total’s client roster continues to add new industries including finance, manufacturing, pharmaceuticals, hospital, healthcare and more!
Total advertising launches it’s 100th website! The world of e-commerce and digital continues to grow and Total continues to remain on the cutting edge providing online solutions that feature mobile first designs that are ADA and EDU compliant. (MetroMattress.com receives a facelift and a new commerce UX to serve over 30,000 mobile-user shoppers a day!)
What’s next? Follow us on Facebook, LinkedIn or check back here to see what the new year has in store, including satellite offices in new cities and more!