Search Marketing Specialist

The ideal candidate for this position is an energetic team player professional who is able to multi-task effectively, offer quick and accurate responses, provide creative input to help advance client’s brands and ensure proper service.
Applicants must provide a resume and proof of Google & Google AdWords certification to be considered for this position. TOTAL Advertising, Inc. is an Equal Opportunity Employer.


Monitoring and analysis of SEO data weekly and monthly reports to detect red flags, drive optimization strategy, and effectively manage organic performance
Use of SEO tools to perform competitor research, detect technical issues, analyze link profile, and identify content opportunities
Researching and implementing content recommendations for organic SEO success
Research and analyze clients’ competitors advertising links
Develop and implement link building strategy
Optimize content towards relevant keywords for enhanced SEO to gain higher traffic numbers.
Work with the development and design team to ensure SEO best practices are properly implemented on clients’ websites
Offer insight to websites to improve content, linking and other factors to overall improve SEO positions for target keywords
Must be able to work within and hit deadlines
Performs other duties as assigned

Skills / Qualifications

Proven 2+ years SEO experience
Up-to-date with the latest trends and best practices in SEO and SEM
Knowledge of ranking factors and search engine algorithms
Experience with website analytics tools - Google Analytics and other reporting programs
Solid understanding of performance marketing, conversion, and online customer acquisition
Working knowledge of HTML, CSS, and JavaScript development and constraints
Experience in developing and managing backlinking strategies
Experience with Hubspot or Hubspot Certified
BS/MS degree in related field


Please provide salary requirements.

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