Posts by: total-admin

Is Video Marketing on Social Media Worth It?

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Values Of Video Marketing
Videos are a wonderful way to grab the attention of your audience and make it easy to be concise and capture a viewer’s interest in seconds.
Videos have also been proven to drive conversions. They allow marketers to create campaigns that spark conversation and connect various individuals.

But where should you broadcast your company’s video?

Social media is one of the best choices. Video posts perform the best on social media than any other option. This is because it holds viewers’ attention longer. What is the best platform to post your new video on?

We have outlined our top choices.

YouTube
About 87% of video marketers use YouTube as a media channel to broadcast to the site’s 2 billion users. Currently, over 1 billion hours of video are viewed on YouTube each day with the number continuing to rise as more content is added.

YouTube is the largest video-sharing platform and the best place to reach an audience of various ages. YouTube is currently the most popular site overall, next to Google. Any video your company posts is easy to search on Google and other search engines; which builds the organic search numbers. You can also create a targeted paid ad/search campaign to broadcast the video to a specific audience.

Facebook
Around 80% of businesses prefer using Facebook videos to market their product and/or service.

Facebook provides brands an opportunity to target their video advertisements to any individuals they believe are potential customers. This site is also the most used platform for digital marketers. This is due to its massive user database and over 75 million Facebook users visiting the site’s video platform every day.

To achieve the best number of views, consider making a video that is fun, emotive, and shareable that works well with and without sound.

Instagram
About 75% of users on Instagram follow the directed action in the video they watch from a brand on the platform, and 72% of these individuals will make a purchase. Instagram is one of the best platforms to use when looking to reach a new audience.

If your business chooses to advertise on Instagram, videos are the best choice for content because 65% of impressions from these posts come from videos. We recommend posting thoughtful and inspiring videos on this medium to get optimal responses/views.

As Instagram starts introducing new video formats to post in, this social media platform is great for your video advertisements and test out new ways to engage with your customers.

Twitter
Posts with video content get 10x more engagement than posts without videos.
Many marketers utilize Twitter in their video strategies due to its success. About 84% of marketers using the platform will experience success from their efforts.

Twitter is a platform with entertaining content that moves quickly. To make your posts memorable, use a video. Another way to utilize video content on this platform is by turning it into memes and GIFs relating to your audience’s interests.

LinkedIn
Video campaigns on LinkedIn tend to experience view rates of about 80% and are 20x more likely to be shared compared to other posts formats.

LinkedIn is the best platform for professional networking and content for business-to-business promotions. About 51% of marketers use LinkedIn for video marketing, and 84% of them experience success. To boost your video views, utilize the paid and targeted campaign options available on the platform.

Conclusion
As video keeps growing in popularity, and consumers are responding well to it. When video and social media are paired together, it will be easier for your company to build stronger connections and drive organic traffic.

To help you choose the best place to post your marketing video, reach out to our team of professional media strategists at TOTAL Advertising.

TOTAL Advertising is a digital marketing agency devoted to working with our clients and helping their businesses grow their success. No matter your goals we can tailor our unique expertise and knowledge to fit your needs.

2021 Marketing Trends & What You Can Expect

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A recent article from Adweek discussed the top 2021 marketing trends to expect. We’re going to break down some of them and discuss why they’re essential.

1. Continued Covid Recovery

2020 brought forward innovative, contactless options for consumers, such as curbside pickup and delivery. As the economy begins to recover, the question businesses have on their minds is which new customer behaviors and expectations are here to stay and which ones will fall away?

Josh Cole, CMO of Sky Zone, an active environment for adults and kids with gravity-defying aerial attractions, answers, “Currently, we have clues to act on. Case in point: how many restaurant brands, from Chipotle to Red Lobster, believe the elevated usage of home delivery will persist and are thus investing in operations such as ghost kitchens, which offer pickup and delivery only. Post-pandemic, business leaders must be clear-eyed in evaluating their earlier forecasts and deciding whether to continue with related priorities or adapt to unexpected realities.”

With the second wave of Covid currently hitting the country, making decisions that continue to involve proactive and preventive measures remains at the forefront. Developing new ways to connect to your audience and customer base can seem overwhelming; however, a great digital media strategy is the key.

2. Increased brand collaborations

Collaborations between brands and celebrities/influencers have been popular since the historic Michael Jordan and Nike deal in the 1980s. But more recently, brands have been partnering up with each other to form successful campaigns. Starbucks and Spotify, Gucci and The North Face, and Dior and Nike are just a few partnerships formed this year.

In fact, Starbucks and Spotify gained a lot from their collaboration. Spotify’s streaming service was integrated with the beverage brand’s popular mobile loyalty program, My Starbucks Rewards, which includes 10 million users. It enabled customers to curate playlists for Starbucks stores. Starbucks got access to Spotify’s audience base. At the same time, Spotify was able to grow its subscriber base with reward point incentives through Starbucks.

Having an unexpected partnership between brands captures the media’s attention, generates social buzz, and allows for a cross-audience marketing reach. The best part? Brand collaborations work well even under tightened budgets. This 2021 marketing trend is bound to be a fun avenue for brands to explore!

3. Cookie-less advertising

Typically, a New Year’s resolution to cut down on the sweets is a good thing, but in the case of advertising, it has thrown the industry for a loop.

In January 2020, Google published a blog post announcing that Chrome, the industry-leading browser, would be phasing out support for third-party cookies. The initiative, known as Privacy Sandbox, is set to make the web more private and secure for users while also supporting and permit advertisers to track and measure their audience.

While many questions remain on how digital advertising campaigns will be affected, marketers are improving access to valuable first-party data. First-party data is information collected directly from your audience or customers and includes:

• Completed surveys
• Customer feedback
• Data from behaviors, actions, or interests demonstrated across your website or app
• Data you have in your Customer Relationship Management (CRM)
• Social data
• Subscription data

The move away from third-party cookies allows better transparency in the industry. It ensures the consumer remains the core focus. Getting a jump start on utilizing first-party data is a plan that should be adopted sooner rather than later.

4. Increased social media marketing

Customer acquisition has become a top goal among brands, especially within the realm of social media. Transactions alone aren’t creating strong brand connections or long-term revenue growth.

Jason Thomas, head of global research at The Carlyle Group, predicts that “… it is likely that the most salient disparities in two years will be between companies within the same industry, as some management teams focus on reinventing their businesses while others endeavor to return to January 2020 levels with only minor adjustments.”

The world of eCommerce has completely reimagined the online customer experience with social media at the center. Social media’s original purpose is to provide a fun way to connect and discover new people, places, and brands. These elements are severely lacking within in-person experiences and events, so consumers turn to social media to fill that void.

Forrester, a market research company, predicts that spend on loyalty and retention will increase by 30% in 2021. This statistic provides insight into an opportunity to create social strategies that will unify the customer experience.

TOTAL Advertising is a digital marketing agency devoted to working with our clients and helping their businesses grow their success. No matter your goals for 2021 and beyond, we can tailor or unique expertise and knowledge to fit your needs. Check out the video below to see a glimpse of what we’ve done for companies just like yours. Then, contact us to get your company marketing and advertising that will deliver real results.

6 Ways Your Website Design Enhances Your Brand’s Value

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Enhance Your Website Design

According to sweor.com, 75% of consumers admit to making judgments on a company’s credibility based on its website design. What does that mean? The reputation of your company is linked to the aesthetic quality of your website. In the eyes of the consumer, a website is a window into the way a company operates. If your website design is clunky, slow to load, or not well-organized, your brand’s overall value appears low, which is the opposite of what you want.

But having a good-looking website design is more than just a surface-level goal — it seriously impacts your business’s performance in many ways. Check out the six ways website design enhances the value of your brand.

1. It supports your search engine optimization (SEO) strategy.
How you publish content on your website is dictated by web design elements and practices. Good design boosts your SEO ranking. Your website’s crawlability is crucial for a good SEO ranking on top of people finding and accessing your website. Bad web design choices unintentionally make it difficult for crawlers to index your site, which in turn damage your SEO rankings.

You didn’t put all that time and effort into your website content to not be found by consumers and indexed by search engine crawlers. The best way to ensure web design best practices are implemented is to partner up with a web design agency that knows what they’re doing.

2. It sets the first impression.
As we mentioned above, websites are by how they look in a split second and leave a lasting impression, whether good or bad. Your website’s first goal is to grab people’s attention and keep it long enough to make a positive impression.

If your website looks outdated, chances are customers will associate that with your entire business model, when that may not be the case. Potential leads will be lost, sending those customers directly to your competitor’s page instead.

A visually impressive website impacts how audiences perceive your brand and can get them to further interact with your website. Excellent web design helps keep your leads on your page.

3. It sets your customer service impression.
In a customer’s eyes, your website is the prerequisite on how customer service will be given. If your website appears bright, inviting, and modern, your audience will feel welcome on your page. It sets the impression that your company is open to new people visiting your site.

However, if your site is outdated, it could be giving off a cold or standoffish presentation. And people do not want to spend much time on an unappealing site. Putting in the necessary effort to have a nice-looking website lets the customer know that you value them enough to make a first good impression.

Website design is the digital face of your business. It’s there to be a friendly face to customers and to greet them in a welcoming manner.

4. It builds trust
A poorly designed, outdated website is often regarded as being untrustworthy. This can also create doubt, uncertainty, and an overall feeling of unease, which is probably the exact opposite of what you want your website to do.

A professional site does this. It’s essential to build trust with your audience so that they remain on your site longer, creating more opportunities for your business to capture those leads.

5. Your competitors are doing it.
Take a look at your competitor’s websites. Knowing that your competitors have a great site is a huge reason to update yours. If you want to remain a competitor to their business, updating your website is a significant step toward taking the lead.

Websites are a great way to showcase the unique selling points of your business and to stand out. You’ll attract more leads. A website gives a competitive edge to set your business apart from all the rest.

6. It creates consistency
Allowing your audience to familiarize themselves with your brand is vital in converting them. Web design is crucial because it helps create consistency across your pages. Having the same fonts, styles, and layouts provides a cohesive, polished, and professional look.

If your site has a different look to each page, your site will appear disconnected, unprofessional, and messy. It will also be more of a challenge to build brand recognition because your audience will not know how to associate with your brand. For example, what is the first thing that pops into your mind when you think about Target? You most likely thought about their bold red brand color, or perhaps their recognizable bullseye logo. These associations can only happen when you first and foremost establish and create consistency throughout your website.

So, what are the elements that go into a high-quality website? Below are key elements you’ll want to incorporate into your web design.

Solid navigation – Having information that’s easily accessible to visitors is vital. Your audience wants to be directed to the information they’re looking for. An organized navigation is the foundation.
Responsive design – Most people use their smartphones and tablets to access websites. A website that accommodates and supports all device types is imperative.
Brand guide – This guide establishes a consistent brand image on your website. It is the basis for how you want your website to look. Color, format, and typography are some examples of what goes into a style guide.
Purposeful visuals – Having the appropriate amount of visual aids, such as photos and videos, are great for adding variety to your website.
Superior copy – Obtaining information is the main reason why people are drawn to your website. They want their questions answered! The content of your site matters just as much as the overall design.
Call-to-action buttons – A well-designed CTA button will get your audience to proceed to the next step in the customer journey, which is the overall goal.
Page speed – How quickly your page loads determines whether or not a customer will stay on your page or lose interest and leave.

TOTAL Advertising will help you create the website of your dreams.

If you want a beautiful website that drives your business’s best results, investing in a website will have a huge payoff. At TOTAL, we have over 20 years of experience designing websites.

We’re a full-service digital marketing company that specializes in customized website design. Our team of experts will bring their knowledge and skill to your marketing goals. We know the importance of web design and can help you create one you love.

Check out our extensive portfolio of website designs that attest to the awesome work we do.

If you’re ready to start building your dream website, contact us to speak with our strategist.

We look forward to helping your business grow!

Utilizing Digital Marketing in 2021 for Your Small Business

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Utilizing Digital Marketing in 2021 for Your Small Business

Digital technology has significantly changed the climate for how businesses operate today, not only for larger enterprises but also for smaller companies. Using digital marketing methods to create brand awareness, drive customers/leads all with a seamless digital journey is a powerful way to strengthen your business.

To reinforce just how much digital marketing impacts people’s lifestyle, check out these staggering statistics:

• In 2019, approximately 3.5 billion people used a social media platform
• Search Engines such as Google, Bing, and Yahoo drive 93% of all website traffic
• 82% of people use their phones to research a product or service before a purchase
• 50% of consumers favor a particular brand if their name appears more than once during their search

These statistics showcase the ever-increasing impact of digital marketing. But what exactly is digital marketing? Digital marketing refers to the method of utilizing digital technologies such as mobile phones, computers, social media, and other digital platforms to promote products and services. Some methods include:

• Affiliate Marketing
• Content Marketing
• Email Marketing
• Inbound Marketing
• Pay-Per-Click (PPC)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media Marketing
• User Experience (UX)

Each method is measurable, allowing businesses to evaluate their company’s performance and develop further brand awareness to make the most informed business decisions. Depending on which type of business you run—B2C or B2B—you will need to differentiate your digital marketing strategies to fit your business’s purpose.

In what ways does digital marketing impact the way businesses operate? There are many ways, but the below sum them up:

1. Customer Communication – Digital platforms, such as Facebook, Instagram, and LinkedIn, have enabled instant communication between brands and audiences. This form of communication helps you to connect to local, national, and global audiences.

2. Content Distribution – Brands are able to share a variety of content, including blogs, emails, social media posts, newsletters, videos, etc. Spreading messages is much more accessible through digital means.

3. Customer Information – With tools such as Google Analytics, companies can track data of their customers. This data allows your business to learn more about your audiences’ habits, likes, and preferences. With that information, you can make more sound business decisions.

4. Brand Transparency – Customers want to know who the brands are that they’re supporting and considering. They want to know what the brand’s values are and how they’ve helped other people. Brand transparency happens by clearly sharing your business’s unique story and personality. Being upfront with your customers about who your company is and why you care about will organically build brand loyalty.

5. Encourage Innovation – With increased competition in all markets, having an innovative approach helps your brand stand out. Digital marketing offers that opportunity to reach customers uniquely and innovatively.

Now that we’ve established what digital marketing is, why it’s essential, and how it impacts businesses, let’s explore the top reasons you need it.

Reason #1 – It’s Cost-Effective
Digital marketing is cost-effective. It does not require large investment dollars to see results. Small businesses can find digital channels that work for them and do not require large amounts of spending. You can also measure your digital campaigns’ ROI, which will help you to re-work strategies as needed and put your resources toward the right projects.

Reason #2 – It Increases Revenue
Successful digital marketing provides more conversions. And because it results in higher conversion rates, revenue also increases. Did you know that companies who use social media generate 78% more business than companies who do not utilize it? Digital marketing builds consumer trust, which aids in long-term revenue.

Reason #3 – It Targets the Right Audience
Digital marketing is the highest form of personalized marketing. Tools like Google Analytics and Google Search Console help you understand your audience, such as what is most important to them, what they’re looking for, and what kind of solutions they seek. You are able to zero in on the exact audiences that fit your business’s mission and values.

Reason #4 – It Increases Brand Reputation
One key goal of a business is to attract more customers. As you build your online presence, more people will gradually recognize your brand and what you offer. The more you interact with people, the more authentic engagement you create, which leads to trust, the ultimate goal of obtaining loyal customers.

Conclusion

While traditional media is still a viable marketing source, digital marketing has the edge to attract a larger audience with a more cost-effective approach. Utilizing the potential digital marketing offers to get ahead is a holistic way to take your business to the next level.

TOTAL Advertising is the leading agency for web design, development, and digital media. We help small businesses increase sales, visibility, and engagement through their unique marriage of skills and experience with comprehensive creative solutions. So, what are you waiting for? Start your digital marketing journey today!

Contact us!

Video Marketing and What it Means for Your Business

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Video is an effective marketing strategy. It builds stronger relationships with customers, generates leads, and strengthens your brand’s content while adding variety. Plus, it’s easy to share on many platforms from YouTube to Facebook, LinkedIn, your website, and even email.

If you’re still not convinced that video is the key to a dynamic marketing strategy, keep reading for statistic insights and different ways to employ video.

Videos and Statistics
This year, Wyzowl and techjury released statistics on video consumption trends and how it has impacted businesses. Check out some of them below:

On average, people spend 6 hours and 48 minutes per week watching videos online.
500 million people watch videos on Facebook each day.
54% of consumers wish to see more video content from brands.
87% of businesses implemented a video content strategy in 2019.
95% of video marketers say video has increased their customers’ understanding of their brand.
87% of video marketers attribute video to an increase in website traffic.
96% of people have watched an explainer video to learn more about a service or product.
8 out of 10 people have purchased a service or product after watching a brand’s video.

The Versatility of Video

If those statistics haven’t convinced you alone, maybe the versatility of video will.

Your website is the first platform you should share your video. New and potential customers will get a unique look into your business and what sets you apart. Plus, it keeps them on your website longer. Having a video on your landing page can increase your conversion rate by 80%, according to WordStream.

Social media is the most common avenue for people and businesses to share their videos. It’s a place where people gather online to engage with peers and brands. They’re easy to share and can reach a wider audience well after publication!

Blogs are a great place to feature videos. Adding them makes your post more dynamic and engaging. Having a video complement a particular topic reinforces the point you’re discussing. Plus, blog posts that contain videos generate more inbound links and increased viewership than those without.

Emails/newsletters are a great way to capitalize on your current audience. Sharing a video in this format increases your audience’s chance of further engaging with your business and its products or services.

Types of Video

Not only can you integrate videos in a number of ways, but you can also provide a range of video topics. Here’s a list of some of the videos your business can market:

Corporate Overview Video: This video showcases your business and raises awareness about your brand. It helps build trust and loyalty by sharing your company’s mission, vision, and overall culture.

Interview: These videos are a win-win for brands. The interviewee gets exposure, and you get a video with unique insights from an expert in your business field.

Product/Service Explainer Video: Show customers exactly how your products or services work. Walk them through each step. These videos often encourage them to try it out for themselves!

Recruitment Video: This is a great way to introduce your brand and the workplace culture and environment to prospective employees. Share them anywhere you have job listings posted such as LinkedIn, Indeed, your website, and social media!

Testimonial/Case Study: This is an authentic way to share how your service or good has improved or impacted someone’s life with their own words.

Traditional Video: These videos include everything from TV commercials, infomercials, in-person presentations, display, trade shows, and over-the-top TV (like Roku, Netflix, Amazon Prime, and Hulu).

Webinar: Webinars are great for educating and answering commonly asked questions. Use these videos to showcase that you’re an expert and authority in your field.

Conclusion

Video growing in popularity not only with consumers but with businesses as well. The potential for your business to reach new customers, build stronger connections, and drive organic traffic is maximized with video.

To get a feel for one of these videos in action, check out our brand-new services explainer video.

We also invite you to explore the videos we’ve produced for our clients, and let our work speak for itself!

Why You Should Be Taking Advantage of SMS Marketing

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Last month, the Federal Communications Commission made a declaratory ruling that peer-to-peer texting systems (P2P) were not considered automatic telephone dialing systems (ATDS) and that they could be used when engaging consumers. Peer-to-peer texting is a form of Short Message Service (SMS) where someone drafts and sends messages to large groups of people. Most companies use P2P texting to collect real-time data with current customers who have enabled or given permission to receive the messages. The ruling determined that if a human drafts the message, then it is not performed by an automated telephone dialing system. Therefore, it does not breach the protections put in place by the Telephone Consumer Protection Act of 1991 (TCPA).

You can check out their ruling here.

What does this mean for the world of marketing? It ensures that companies pursuing and implementing Short Message Service marketing with third parties are compliant and that they can continue to reach their mobile user audience.

In just a decade, SMS has grown into a popular method adopted by a wide range of companies to reach out to their customers. There are many benefits to implementing an SMS marketing strategy. Some include:

• Increasing foot traffic
• Increasing sales and customer base
• The ability to instantly reward loyal customers
• Communicating quickly with customers
• Establishing a stronger personal connection with customers
• And much more

According to SlickText, an SMS marketing platform, SMS has a 98% open rate, with 95% of text messages read within the first five minutes. Those numbers are astronomical compared to email, which only receives an open rate of 21% on average across industries. SlickText also uncovered that 70% of Americans want to receive offers from their favorite companies and brands to their phone, with 22% forwarding messages to friends and family.

Those are substantial numbers that prove text messaging and mobile usage aren’t going to slow down anytime soon. In fact, reports have projected that by 2025, 6 billion people will send and receive SMS messages. That will be roughly 74% of the population at that time! For now, in 2020, 85% of people say they prefer to receive text messages over a phone call or email. And with the average person checking their phone around 85 times per day, creating an SMS marketing campaign will ensure your customers will never miss out on an update or offer from your company, and in turn, you’ll watch your return on investment grow.

Contact us today and let’s get to work on building you the most optimal SMS strategy for your organization.

We’ve also uncovered 8 surefire signs that your business needs a new website. Discover what they are here.

The 5 Most Commonly Asked User Experience (UX) Questions

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What is UX in a website?
UX stands for “User eXperience.” User experience is centered on design elements and how a user interacts with those features on a website. Having a website that is easy-to-use, accessible, and that provides the right information, is the goal and purpose of UX design.

What makes a successful website?
A website that has excellent organization is the key to its success. For a site to have exceptional organization, it needs to be tailored to those who are navigating it. And to take it a step further, integrating proper SEO strategies are necessary for your website to be found and populate in a search result. And that’s why a superior user experience (UX) model is more important than ever to succeed online.

Why is it essential to have a user-friendly website?
Websites that allow users to navigate and find information quickly and easily increase the chance that they will return to the site, but that they will also complete an action, such as purchasing a product or service or directing others to your site by sharing. According to SOASTA, a digital performance management platform, 88% of Americans feel negative about brands with poor websites and mobile apps, which is why it’s essential to have a user-friendly site to avoid frustrating customers.

Why is UX important to marketing?
Having a great user experience that’s created for your target customers ensures satisfaction and boosts conversion. It’s also a way to stay ahead of your competition by offering a smooth, seamless experience that encourages people to come back. Your website is likely the first interaction a customer will have with your business. First impressions are the difference between converting a sale or losing a sale, so you want to verify that yours is a good and lasting one.

Will a better user experience improve my website’s search rankings?
Search engine optimization (SEO) and UX are both essential to improve your website rankings. They go hand-in-hand when a user visits your website. When someone frequently spends time on your site, visits it often, and operates it with ease, that lets Google know that you’re providing good UX and will improve your ranking.

Take a look at these TOTAL transformation websites that exemplify excellent UX design. Then, contact us for a free evaluation and let us get to work for you.

WanderWise Travel Advisors

Cuff Farm Services

Datarithm

We’ve also found 8 surefire signs that you need a new website. Discover what they are here.

A New Business World After Coronavirus

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The world is changing and businesses will need to adapt to the post-coronavirus world. With many businesses likely to be re-opening in the coming months, many brands will need to be reenergized. It’s time to take a future-forward look at our new normal. Here’s how to plan now for post-coronavirus revitalization.

Everything is digital

What will make a brand relevant tomorrow will likely change. People will be more comfortable with communicating and working in a virtual world. Business travel may decline as virtual meetings become common. The impact of living in a digital world will not disappear once the quarantine is over and people will continue to adopt digital practices. Consumer appetite for digital services is going to continue after the crisis is over and brands need to adapt. Now is the time to increase, not decrease, your marketing spend. The last thing you want is to be caught flat-footed and find yourself lagging your competitors when the economy revs up again.

For the most part, consumers are receptive to some marketing at this time. A recent study from the American Association of Advertising Agencies found that 43% of consumers find it reassuring to hear from brands. In addition, 56% said they like learning how brands are helping their communities during the pandemic. Only 15% said they’d rather not hear from companies.

Remember, remaining relevant is critical to a brand’s health. Relevance is a key driver of purchase intent. A brand remains relevant if it is perceived to be addressing current customer needs and problems. How can you do this? Restoring relevance requires allocating resources with a thorough knowledge of the current marketplace, understanding needs-based occasion-driven market segmentation, and revitalizing the brand’s promise.

Regardless of how long the crisis actually lasts, COVID-19 will forever change the consumer landscape. After this comes to pass, companies can’t go back to their old playbooks. Personas, messaging and even your product strategy may need to significantly evolve for the realities of the post-COVID-19 world.

Advertising is the tool that invites consumers and clients to consider your products and services before they go to your competitors. Advertising, coupled with powerful branding, enables your business to effectively communicate how you operate and the clients you are looking to serve. Marketing your business is far more than art and design. To do it effectively, communication, accounting, analytics, and psychology must all be integrated into your plan. Strategy and experimentation provide a comprehensive campaign—getting businesses and organizations world-class recognition and aggressive revenue growth.

Whether you’re in need of a new website, refreshed graphic design materials, or a well-crafted SEO/SEM plan, at TOTAL, we’re focused on giving our clients the most compelling marketing. So, where does that start? Your story. At TOTAL, we take the time to understand our clients and their companies. Your story is unique, and we want to share it. Clear and effective marketing starts with a thorough knowledge of a company’s values and goals. The bottom line is that fresh data and accurate insights have never been more important. In these uncharted territories, relying on instincts alone is dangerous. If you haven’t reached out to your customers in the past month, now’s the time to do so.

Contact us to get your company marketing and advertising that will deliver real results.

8 Signs That You Need A New Website

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It’s not too difficult to determine when it’s time for a new website. Here are 8 sure-fire signs that you need to say goodbye to your current website.

1. HIGH BOUNCE RATE

What’s a bounce rate? It’s a percentage of single-page visitors or web sessions to your site. Visitors that bounce either didn’t find what they were looking for weren’t interested in learning more or found your webpage too slow or complicated to use. If your bounce rate is consistently over 75% or more, it’s safe to say you need a new website.

2. SLOW DOWNLOAD SPEED

A website’s load speed is determined by media file sizes, your hosting service and server set up, and how it’s coded. Google prioritizes load speeds when determining a website’s search ranking. With 94% of organic search traffic coming from Google, excessive load times will contribute to higher bounce rates as wells keeping your page off page 1! And that is reason enough to getting moving on a new website!

3. POOR BRAND MESSAGING

Does your product and messaging reflect your brand? The first impression you give a visitor can often be the difference in earning a potential customer or yet another bounce. So, make sure your website is well-designed, aligns with your message, and speaks to your customers’ expectations.

4. DESIGN LOOKS OUT-OF-DATE

Times change, and so does fashion and approach. Your website needs to stay and look current! Since maintaining a healthy online presence should be a top priority for any business, brands with shabby “old-looking” websites will have a difficult time with consumer outreach, and maintaining brand loyalty. If your site isn’t looking fresh right now, a brand new design is exactly what you need.

5. CONFUSING WEBSITE NAVIGATION

We see it a lot. Too many options in the navigation bar that create an overwhelming and negative user experience (UX). When prospects visit your website, they should naturally understand where to click, how to learn about your products or services, and intuitively navigate to the information they’re looking for. If this sounds like your website, you know its time for it to get a complete overhaul!

6. NOT A MOBILE FIRST UX

With over 50% of worldwide internet traffic coming from mobile phones, not having a mobile-first user experience produces less than acceptable results. Mobile-first indexing is how Google crawls and indexes the web on a mobile phone versus a desktop computer based on how it renders. If you’re not currently meeting mobile user expectations, its time to provide a better user experience for sophisticated mobile consumers.

7. NO INBOUND MARKETING

A true inbound site educates and informs your audience, with multiple lead conversion opportunities, that assist the lead nurturing process. Take a look at your site and determine the purpose of your content and know your audience’s buyer’s journey to identify the topics you want to be known for and build authority around. If your current website isn’t built for this task, you know its time for a new website.

8. YOUR TEAM TELLS YOU ITS TIME FOR A NEW WEBSITE

We get it. Most business owners and CEO’s don’t want to invest in properly built websites. But, when every member of your team (especially sales) complain about your current website. Its time you listen. A properly built website will pay dividends in new business, improved recruitment, and customer retention!

SO, DO YOU NEED A NEW WEBSITE?

Hopefully, now you have a better idea of whether you need a new website. Aside from improving your business’s online presence, launching a new website is an excellent opportunity to add new online capabilities, making sure you stay ahead of the competition. Of course, if you need some help, the TOTAL Team is here to build you a website that generates excitement that earns new customers. To request a free website evaluation, click here.

Take a look at these TOTAL website transformations. Then, contact us so we can get to work for you.

SYNTELA
Before
After TOTAL transformation

KITCHEN EXPRESS
Before
After TOTAL transformation

HARBEC
Before
After TOTAL transformation

Smart Digital Marketing In The Midst of Coronavirus

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As government and public health officials take aggressive action to slow the spread of the coronavirus pandemic, nearly every individual and organization are grappling with the impact. There is a lot of uncertainty regarding the potential economic effects of COVID-19, and that is certainly scary. But what is certain? We will recover.

Although it may be tempting to tighten the reins on your marketing budget, halting spending now could have an even more detrimental impact on your future opportunities. Instead, businesses should determine how to pivot their marketing strategy to ensure that they remain at the forefront for consumers, whether they plan on speeding up their timetable or pushing it back. Luckily, the advantage of digital marketing besides the fact that it does not require face-to-face interaction, is that it’s measurable.

At Total Advertising, we’ve been working closely with our clients to respond appropriately to coronavirus concerns and make strategic adjustments in their marketing messages and tactics. Here are a few things your organization should consider doing.

Adjusting Your Business Delivery Model

With CDC’s recommendations to postpone or cancel mass gatherings of more than 10 people for at least the next eight weeks, individuals are heavily encouraged to practice social distancing. Minimizing all face-to-face meetings, many companies have been forced to rethink the way they do business. More people are on social media, now than ever, refreshing their feeds while stuck at home. Smart retailers and businesses can take proactive steps to boost their online presence and drive more people to their website, including:

•Ensuring their website content is well-optimized for search
•Editing their Google My Business page with the most accurate, up-to-date information
•Improving their website user experience to increase online conversions and sales
•Exploring new paid advertising opportunities
•Developing more engaging email marketing campaigns and workflows
•Adding video and audio chat to their website to stand out from the competition

Total Advertising has expertise in all these strategies and can help give your clients a compelling and consistent experience, no matter where they interact with your brand.

Creative Alternatives to Live Events

While trade shows and conferences around the globe have been postponed or canceled altogether, there are still plenty of opportunities to connect with prospects if you’re willing to think outside the booth.

Here are a few ideas to consider:

•Host a virtual trade show or landing page featuring resources such as product demos
•Present an online webinar offering tips and advice on helpful, relevant, and engaging topics
•Record your keynote speech as a video and share it with the attendee list
•Invite conference speakers to repurpose their presentation as a video or guest blog post
•Reach out to your media contacts with exclusive announcements
•Share educational content with social media influencers that resonate to their audiences

While many brands are already seeing success with these digital marketing strategies, the planning phases on how and where you will promote, whom you will target, and how you will measure success can make or break its value and return on investment.

Remember, even if your clients aren’t buying right now, you can remain at the top of their minds, by understanding their current and future needs, and delivering value through challenging times. Inspiring videos, creative designs, and innovative ideas should be at the foreground of your business’s online presence through all your channels, including your website, email, blog, and social media. And we’re here to help. The branding experts at TOTAL are here and ready to plan your next move or revisit your existing marketing strategy.