Posts by: Liz Higman

How to Reach Your Business’ 2020 Goals

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The new year is here, and with it comes something every business looks forward to… opportunity. But harnessing this momentum and taking last year’s lessons with you is only a fraction of what it takes to truly grow a business. Companies that are relevant, competitive, and cutting-edge put in the time, effort, and resources to become a major player—regardless of the industry.

So, let’s talk about how to help your company reach its 2020 goals!

Digital Transformation
The Internet, I know. We’re all sick of hearing about it, but the digital world has the power to make or break a business. Websites are at the battlefront in the war for customers’ attention. A polished and informative website will propel your company forward and improve customer experience. A modern website is also useful for collecting data that enables you to see where you’re excelling, but also where you’re coming up short. Digital also includes Instagram, Twitter, Facebook, and LinkedIn. These are all assets that promote your business, but more importantly, help you understand your customer base. Syncing accounts and incorporating Google Analytics into your website are major components in growing business and increasing revenue.

Sales & Marketing
Sales & Marketing are meant to promote your business, but they’re often separate entities. Separating Sales from Marketing can be detrimental to your company’s growth and optimization. When Sales and Marketing align, the results can be stunning. These two facets of business excel when each understands the other’s needs. Sales materials will be far more effective when the Marketing team knows exactly what they do and how to get customers interested. When these two align, companies can expect higher revenue, a higher win rate, and more customer retention.

Data-driven Choices
You shouldn’t make big business choices based on gut-instinct or feeling. Relying on cumulative data and hard numbers will always result in profit and growth. But how do you get these numbers? Effort! Combining analytics from your site, looking at trends across your industry, and understanding customer habits can give you accurate information and useful data. This all helps your company make smart choices that have a low risk but high reward.

These are just three things you can implement within your company. There’s a lot more you can do besides focusing on your digital presence, combining Sales & Marketing, and utilizing data. Struggling in this area? Agencies are experienced and effective assets companies can use to help them grow.

Contact Total Advertising today to help your business reach its New Year’s Resolutions!